Q3 business review
A strong quarter, with one warning sign
Revenue beat plan. Acquisition costs are rising faster than we expected.
The quarter in numbers
Ahead of plan on growth
$4.2Mrevenue, 6% above plan
+18%growth over Q2
2.1%monthly churn, flat
Illustrative figures for a sample company
Revenue has grown four quarters running
Illustrative figures
But each new customer costs more
Illustrative figures · switch between quarters above
Two ways to answer it
Hold search spend
- Keeps Q4 growth near 15%
- Margin keeps shrinking
- No new work needed
Shift 30% to referral
- Growth dips to about 11%
- Cost per customer drops a third
- Needs a referral program by November
Decision needed
Approve the referral shift by October 30
We recommend option two. Details and budget in the appendix.